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© Yab Yum
Venus and
Her Lover

MARKETING

FOR POTENTIAL INVESTORS, PUBLISHERS,
MARKETERS , AND PATRONS

Venus and Her Lover portrays a world in which people know how to
communicate, empathize, and honor each other. Our bodies are considered natural, and sex is celebrated without shame or guilt. Would you like to join in Yab/Yum's mission to bring this vision into the marketplace? Yab/Yum now has opportunities to become a partner in the production of the second printing of The Pillow Deck, the publishing of The Pillow Book, the marketing of the Pillow Products, and bringing the audio-visual components of the project (the CDs and DVDs) into reality.

Please contact us for more information on current opportunities. There are many ways, large and small, to contribute. We welcome your input at info@venusandherlover.com.

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MARKET ANALYSIS

COMPARABLE BEST-SELLING PUBLICATIONS

 

_____Books Currently Available like Venus and Her Lover:

None. This book blazes a trail into virgin territory (pun intended). Our audiences repeatedly tell us they have never seen anything like it. This original work is at the forefront of the shift to new paradigm relationship. The following titles indicate reader interest in the topics encompassed by Venus and Her Lover.

 

_____Tantra Books:

The Art of Sexual Ecstasy by Margo Anand [Tarcher]
Sexual Secrets by Nik Douglas & Penny Slinger [Inner Traditions/Bear]
The Tao of Health, Sex, and Longevity by Daniel Reid [Fireside/Simon & Schuster]
Tantra - the Art of Conscious Loving by Caroline & Charles Muir [Mercury]
The Essential Tantra - A Modern Guide to Sacred Sexuality by Kenneth Ray Stubbs [Tarcher]

Very valuable how-to guides. Venus and Her Lover shows more than tantric technique and exquisitely illustrates a tantric lifestyle.

 

_____Mythology:

The Power of Myth by Joseph Campbell & Bill Moyers [Doubleday]
Women Who Run with the Wolves by Clarissa Pinkola Estés [Ballantine]
The Greek Myths by Robert Graves [Penguin]
Myth and Sexuality by Jamake Highwater [Meridian]

By recounting classical mythology and legend, the above authors related archetypes to a modern audience. Venus and Her Lover goes beyond this by actually re-inventing the mythical characters to become relevant and useful to us today. Carl Jung, the father of modern psychology, predicted this would happen, as have others since him (most notably, author Riane Eisler).

 

_____Spirituality / Self-Help:

The Celestine Prophecy by James Redfield [Warner]
Men are from Mars, Women are from Venus by John Gray [HarperCollins]
Out on a Limb by Shirley MacLaine [Bantam]
The Road Less Travelled by M.Scott Peck [Simon & Schuster]

These books provided insights into spiritual evolution through relationship and the shamanic path, and how one's personal journey could change the world. Venus and Her Lover documents the transformational experience and global implications of invoking archetypes within the context of a loving relationship. It opens new avenues for psychological and emotional healing.

 

_____Women's Studies / Sociology

The DaVinci Code by Dan Brown [Doubleday]
Goddesses in Everywoman by Jean Shinoda Bolen[Harper Colophon]
The Chalice and the Blade by Riane Eisler [Harper]
The Second Sex by Simone de Beauvoir [Bantam]
The Alphabet Versus the Goddess by Leonard Shlain[Penguin/Arkana]

Feminism has evolved over the past 50 years, and Venus and Her Lover is the logical next step in envisioning Woman and her place in society. Venus is one of the most enduring characters in Western civilization and a major player in an emerging awareness of the goddess. Another legendary feminine character, Mary Magdalene, is enjoying a resurgence due to the intense interest whipped up by the book (and soon-to-be movie) The DaVinci Code.

 

_____Erotica

The Joy of Sex by Alex Comfort [Crown]
The Kama Sutra of Vatsyayana
The Art of Arousal
by Dr. Ruth Westheimer [Abbeville]
The Erotica series by Gilles Néret [Taschen]
Playboy, Penthouse, and other pornography

While sex has been documented from artistic, mechanistic, and lurid perspectives, Venus and Her Lover affirms sacred sexuality, illustrating loving exchanges between real people. The strength of the imagery propels "ordinary" people into mythical realms of beauty.

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MARKET ANALYSIS

OUR MARKET

_____Who will buy Venus and Her Lover ?

People who like sex. The subject has international, universal appeal. Sensuality shops cater to this market.

Couples (heterosexual/gay/lesbian) who want to rejuvenate their relationship

People interested in tantra (increasingly a byword with commercial value)

People who are disenchanted with organized religion and seek a pragmatic mythos for their daily lives

Romantics who appreciate a pillow book of erotic art and poetry

New Agers and Pagans who already identify with a holistic lifestyle and want to support the idea of a more sustainable society

Intellectuals, psychologists, and sociologists who keep abreast of emerging trends in our culture

Seekers wanting to explore the esoteric as well as personal messages in the accompanying oracle cards, The Pillow Deck

Sexually-curious closet-dwellers who would order this book over the internet and tuck it under their mattress

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PROMOTIONAL STRATEGIES

Advertisements in newspapers and magazines
.(Cosmopolitan, Ms., Elle, Working Woman, Yoga Journal,New Age,Art News, Psychology Today, etc.).

Reviews in professional journals and magazines. While two have already been written (one by a Jungian psychologist, one by an English professor), we would solicit more.

Workshops teaching the personal growth aspects of working with archetypes, or strategies on playing The Pillow Deck.

Advertising on websites (our own, tantra.com, and reciprocal links with our target markets)

Book signings and poetry readings in bookstores

TV appearances and radio talk shows
(because of the book's controversial subject matter)

Art presentations and lectures at museums and university campuses (because of its academic appeal and cultural importance)

Art exhibitions. The ultimate way to experience Venus and Her Lover would be as an installation of all the works in a large venue: museum, gallery, empty warehouse, or exhibition hall. There the full impact would truly be felt. The show would complement the book and vice-versa. Please contact us for a more detailed plan of opening night and promotional ideas.

Word of mouth. People like to talk about this with their friends.

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MARKET ANALYSIS

PACKAGING

Because of its diverse uses, The Pillow Book of Venus and Her Lover - Reinventing the Myth lends itself to a variety of presentation forms. Options for publication of the book would include the following:

Paperback

Deluxe two-volume set
(1) Pillow book of paintings and poetry
(2) Text, narrative, and appendices
(3) CD of music to enjoy The Pillow Book by. Also includes the poetry read by the poet
(4) The Pillow Deck, tantric oracle cards, with explanatory booklet

Large format coffee table book

Because of its artistic nature, the book generates non-literary spin-offs:

Tarot cards

Greeting cards

Photo-lithograph prints (unlimited, signed or unsigned)

Calendars

Jewelry (replicas of necklaces, earrings, and bracelets adorning goddesses in the paintings)

CDs

DVDs

We are confident about the salability of the above items. One of the ways we financed our work for four years was through the sale of handmade greeting cards, posters, and limited edition fine art prints. Our audiences snapped them up.

 
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Contact Us

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Venus and Her Lover.

Becca Tzigany & J.G. Bertrand
PO Box 1303
Taos, New Mexico  87571  USA

Phone:  575 . 751 . 1501
Cell:   575 . 613 . 0983

email: info@venusandherlover.com